Inspirational Stories

Patagonia are the first in the industry to make all shell jackets with recycled materials, and sew them all in Fair Trade Certified Factories – and we think that’s pretty great. So we’re celebrating Patagonia’s commitment to sustainability without compromise on performance, and their relentless push to save our home planet. Shell, Yeah!

Heading into the water, is an epic way to experience the outdoors and we've got expert advice to help you take the plunge.

Our experts are passionate about challenging themselves outdoors, but they’re keen to do it more sustainably to help protect the wild playgrounds they love. Discover how they're doing it.

Two guys, 161 miles, a bear and a touch of magic on the AT

Before the age of 20 Jake Meyer had already climbed Kilimanjaro, Mount Elbrus, Denali, Aconcagua and Mount Kosciuszko. By 21, in 2005, he became the youngest Brit to top Mount Everest and the youngest man to conquer the Seven Summits: the tallest peaks on each of the seven continents. Jake will be joined by adventurer and philanthropist Justin Packshaw MBE at Snow+Rock Covent Garden on 31st May for an evening of inspirational talks. Let us introduce you to Jake ahead of his attempt on K2 in June.

We hit up our friends at GB Snowsport to find out what the athletes are listening to when they’re not busy winning medals – and they didn’t disappoint. Always wanted to know what’s happening in an athlete’s head? Now’s your chance.

Two decades after its first event, the Freeride World Tour has grown into a worldwide platform that showcases the very best of freeriding. Partnered with a core brands within the freeride industry, Peak Performance, this year’s tour looks to be bigger and better than before.

Getting outdoors is not only beneficial for our physical health, but it can also have a positive impact on our mental health. So to inspire you to get more from the outdoors, our experts Franklin, Katie and Ben have shared their thoughts on how spending time outside helps them.